Culture today is infecting everything with sameness. Film, radio, and magazines form a system. Each branch of culture is unanimous within itself and all are unanimous together. They are subordinated to one end and subsumed under one false formula: the totality of the culture industry. The deceived masses of today are captivated by the myth of success even more than the successful are. Immovably, they insist on the very ideology which enslaves them. There is nothing left for the consumer to classify, because the producer has done it for him.
–HORKENHEIMER, ADORNO: ENLIGHTENMENT AS MASS DECEPTION (1944)
"…you know what happiness is? Happiness is the smell of a new car. It's freedom from fear. It's a billboard on the side of the road that screams assurance that whatever you are doing is okay. You are okay."
— Don Draper, Mad Men